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New Hyundai Lineup: 2011 Sonata , 2011 Elantra , 2011 Tucson SUV , 2011 Santa Fe , 2011 Accent  and 2011 Veracruz

11/17/2010, Fountain Valley, California

HYUNDAI ELANTRA EARNS HIGHEST RESIDUAL VALUE IN ITS CLASS IN THE 2011 ALG RESIDUAL VALUE AWARDS



ALG, the industry benchmark for residual values and depreciation data, today announced its 12th annual Residual Value Awards, honoring vehicles across 19 different segments and two brands that are predicted to retain the highest percentage of their MSRP after a three-year period. The 2011 Hyundai Elantra topped the competitive compact segment, winning ALG's award for the highest residual value in its class.

The 2011 Residual Value Awards are based on the entire model year forecast of 2011 products. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand and pricing and marketing strategies are among the key factors that affect ALG's residual value forecasts.

"Hyundai's win of the mid-compact segment highlights the growing reputation of the brand, as well as its impressive new product push," said Raj Sundaram, Senior Vice President, Solutions Group and ALG. "The all-new 2011 Elantra shines with standard luxurious features and a modest price tag, and it's expected to be a favorite of young drivers like the VW Jetta and Mazda3 before it."

The all-new 2011 Elantra encompasses Hyundai's latest ambitions including "Fluidic Sculpture" design, advanced safety technologies and best-in-class 40 mpg highway fuel economy. It took 33 months to develop the all-new Elantra and four years to bring it to market. The 2011 Elantra launches with new 1.8-liter "Nu" engine and in-house six-speed automatic transmission.

"Achieving such tremendous value retention speaks to the overall quality and merit of the Elantra," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "Vehicles that retain their value in the long-term offer a lower overall cost of ownership to the customer, allowing Hyundai to offer strong lease options to consumers and better resale value at trade-in time for our customers who purchase their vehicles."

For more information and a complete list of winners, visit: www.alg.com.

Hyundai announces new brand direction and slogan: New Thinking. New Possibilities

The automobile industry is facing immense competition and an increasing demand for innovative thinking and strategizing. Amidst the rising standards of consumerism, Hyundai Motor Company has come up with a brand new direction at statement.

At the 2011 North American International Auto Show in Detroit, it revealed its new statement "New thinking, New possibilities". The new concept of the world's fastest growing automotive company is "Modern Premium". With the help of imaginative thinking and newer possibilities, Hyundai aims to offer customers enormous value and extraordinary experiences.

In all possible areas of the automobile industry business, Hyundai Motor Company has attained phenomenal growth. As reflected in the statements of Hyundai's top executives, this automobile brand plans to offer the modern customers cars with modern technology. While they wish to provide unexpected features to their customers, they don't desire to overload a car with unnecessary technology in the name of luxury and advancement.

Hyundai also desires to offer the sort of pricing that is deemed reasonable by its target audiences. Originally, Hyundai's premium cars were designed by keeping in mind luxury car audiences. However, the "Modern Premium" concept has been launched to offer luxury at affordable prices.

Hyundai doesn't just wish to offer cars cost-effectively. Their desire is to make the entire business, operations and services accessible to the modern consumer at an acceptable price. Hyundai has already come out with surprises for their buyers with the "Hyundai Assurance Program" and the 2011 Sonata mid-size sedan that offers a fantastic overall package.

All over, the dynamic designs and the powertrain package have been highly successful. With a revamped concept of luxury at a reasonable price, Hyundai won the hearts of its consumers with the 2011 Genesis luxury sedan. It won the North American Car of the Year award in 2009 thanks to its prized powertrain technology and powerful convenience features.

This spirit has been carried forward by Hyundai Motor Company at the 2011 North American International Auto Show in Detroit with the all-new Veloster 2012. It is a three-door compact coupe that has offered new imagination in the automobile market.

The all-new Veloster offers a third door on the passenger side that facilitates easy rear-seat access. Though it comes in a coupe design, it possesses the functionality of a hatch. In Detroit, Hyundai also showcased its HCD-12 Curb concept vehicle. In addition, the automaker also revealed its global telematics brand called Hyundai Blue Link.

With all these fantastic advances and technological revelations, Hyundai has displayed its capabilities efficiently. Hyundai plans to capture a wider segment of the market share with these superior offerings and buttress its position as a world leader in the automobile industry.
2011 Hyundai Elantra GLS - NOW IN STOCK

11/18/2010, Los Angeles, California
THE 2011 HYUNDAI ELANTRA: THE NEW STANDARD FOR COMPACT SEDANS
Modern Design, Mid-size Car Interior Volume, Advanced Safety and 40 MPG
Hyundai today introduced another exciting model, its all-new 2011 Elantra at the Los Angeles Auto Show. This marks the world debut of the latest version of the popular compact sedan. The 2011 Elantra encompasses Hyundai's latest ambitions including "Fluidic Sculpture" design, advanced safety and fuel efficiency. In the very competitive compact car segment the Elantra continues to be on a fast four year lifecycle.
HIGHLIGHTS FOR 2011 ELANTRA

  • All-new fifth generation Elantra compact sedan
  • "Fluidic Sculpture" design
  • Launches with new 1.8-liter "Nu" engine and in-house six-speed automatic transmission
  • 40 mpg highway on all models with A/T or M/T
  • Best-in-class standard fuel economy
  • Improved fuel efficiency by up to 18 percent over its predecessor
  • More fuel efficient than Honda Civic and Toyota Corolla
  • Production began at Hyundai Motor Manufacturing Alabama in November with shipments to dealers before year-end
  • "Class-above" mid-size car interior volume
  • Standard VSM, ESC, TCS, ABS with Brake Assist and EBD
  • Touch-screen navigation with rearview camera and iPod®/USB inputs
  • Bluetooth® hands-free phone system with voice recognition
  • Segment first: Heated rear seats
Elantra is the fourth vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months), following on the heels of the all-new Tucson, Sonata and Equus. The 2011 Elantra represents a modern approach to the traditional compact sedan segment, using emotional design and luxury features offered with Hyundai's strong value proposition. The 2011 Elantra poses some intriguing questions:
? Why can't a compact car have modern, sleek, sophisticated style?
? Why pay luxury car prices to get advanced safety features?
? Why buy a mid-size sedan when you can get exceptional room in a compact car?
? Why can't a compact car get subcompact car fuel economy?

HYUNDAI "FLUIDIC SCULPTURE" DESIGN

Elantra exemplifies Hyundai's emotional "Fluidic Sculpture" design principles. "Fluidic Sculpture" considers the interplay of wind with rigid surfaces to create the illusion of constant motion. Elantra is an evolution of the design qualities found in Sonata. Successful sedans in the U.S. market all have a distinct silhouette and Day Light Opening (DLO ? a designer's term for the side glass) and Elantra is no different. Along Elantra's sides are Sonata's flowing lines, with the addition of a strong undercut feature line starting at the front door. These lines, along with muscular wheel arches and a sleek roofline, create a memorable and spacious package. Flowing lines also lead to an aerodynamic body. The drag coefficient for the Elantra is an exceptionally low 0.28 that compares favorably to the Chevrolet Volt (0.29).
Hyundai's signature hexagonal front grille and detailed swept-back headlights give Elantra a compact athletic face. The assertive stance is complimented by 15-, 16- or 17-inch alloy wheels and athletic proportions. Available fog lights and side repeater mirrors complete the distinct design. Elantra was designed at Hyundai's North American Design Center in Irvine, Calif.
40 MPG ? AN 18 PERCENT IMPROVEMENT IN FUEL ECONOMY

Elantra's fuel economy is 29 mpg city and 40 mpg highway, with the six-speed automatic transmission or manual transmission. These figures give Elantra a highway-only driving range of up to 500 miles.
40 MPG POWERTRAIN
Under the hood, the Elantra is powered by an all-new 1.8-liter Nu four-cylinder engine with 148 horsepower and 131 lb-ft of torque (145 horsepower and 130 lb-ft of torque for Elantra PZEV). The Nu engine was developed to replace the 2.0-liter Beta engine from the previous generation Elantra. The Nu is smaller in size, weighs 74 pounds less and helps achieve an 18-percent improvement in highway fuel economy, when compared with its predecessor. Thanks to advanced clean engine technology, most Elantras sold in California, Oregon and several Northeast states are certified as Partial Zero Emission Vehicles (PZEV) by the EPA. The PZEV Elantra is as clean as many hybrid electric vehicles. The PZEV Elantra helps Hyundai meet its environmental commitments. Outside of these "green" states, the Elantra is available as an Ultra Low Emission Vehicle (ULEV).
Key Engine Components

? Aluminum block and head
? Dual Continuously Variable Valve Timing (D-CVVT)
? Variable Induction System (VIS)
? Roller swing arm and Hydraulic Lash Adjusters (HLA)
? Electronic throttle control
? Offset crankshaft

The Nu engine features an aluminum block with a cast iron cylinder liner, cylinder head and crank. This unique configuration results in a block that is 30 percent lighter than an iron block, shedding more than 74 pounds off the entire engine weight, while still providing comparable strength.

The 1.8-liter Nu also offers Dual Continuously Variable Valve Timing (D-CVVT) camshafts and hydraulic engine mounts for optimum power, efficiency and refinement. Using D-CVVT on both camshafts has several advantages when compared with using it just on the intake camshaft. They include a two percent improvement in performance (increased volumetric efficiency), two percent improvement in fuel economy (reduced pumping loss) and a 30 percent reduction in hydrocarbon emissions. In the valvetrain, roller swing arms and hydraulic lash adjusters reduce valve driven friction to improve fuel economy one percent compared with direct valve driving. The Nu engine also features a maintenance-free silent timing chain system to enhance durability and improve Noise Vibration and Harshness (NVH).

The application of a plastic two-stage Variable Intake System (VIS), enables switching between long and short intake manifolds, resulting in an across-the-board performance increase. These result in a four percent improvement in performance, a 15 percent reduction in cost and 30 percent reduction in weight, when compared with aluminum.

Another tool Hyundai engineers have incorporated into the next generation Elantra is an electronic throttle control. The electronic throttle control replaces the conventional cable and mechanical linkage found in the previous generation Elantra with fast responding electronics. This system accurately controls air intake and engine torque, improving drivability, response and fuel economy.

Hyundai's first application of double-pipe plumbing (internal heat exchanger) is found in Elantra. Double-pipe plumbing improves cabin cooling performance, while minimizing the capacity of the compressor, which further reduces fuel consumption. An external controlled variable compressor is also used to improve fuel efficiency versus an internal variable compressor.
The Nu four-cylinder engine also has an offset crankshaft design that reduces friction between the piston and cylinder wall for a one percent improvement in fuel economy.

ELANTRA VS. ITS RIVALS
Note : ULEV standard engines shown for alll models
SIX-SPEED TRANSMISSIONS

The 2011 Elantra can be equipped with a six-speed manual (M6CF3-1) or automatic (A6GF1) transaxle with SHIFTRONIC manual control. The 2011 Elantra is the first small car in the Hyundai lineup to receive a six-speed automatic. Hyundai now has its own six-speed automatic transmissions in its small, medium and large FWD cars. Hyundai is also only one of four global car manufacturers building their own unique six-speed automatic transmissions.

The all-new six-speed automatic is 11 pounds lighter than Hyundai's global five-speed and 17 pounds lighter than the five-speed automatic found in Honda Civic. It is considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost. It also features a super flat torque converter that shortens the unit's overall length by 0.43 inches, while being 2.6 pounds lighter.

This transmission mated to the 1.8-liter Nu engine helps Elantra deliver improved fuel efficiency - 11 percent more than its closest competitors and a four percent gain in fuel economy.
The 2011 Elantra's six-speed manual transmission is also all-new and provides crisp shifts and further optimizes engine performance. These crisp shifts are courtesy of triple-cone synchronizers for first and second gears, double-cone for third gear and single-cone for fourth, fifth and sixth gears.
OVERALL DIMENSIONS

The all-new Elantra rides on a 106.3-inch wheelbase, just two-inches longer than the previous generation. Its overall length has increased by 0.9 inches to 178.3 inches, with the 69.9-inch width remaining the same. The height has been lowered by 1.8 inches to 56.5 inches, without affecting headroom. Consequently, Elantra maintains its "class above" status when it comes to interior room, in comparison to Honda Civic and Toyota Corolla. In fact, the Elantra is so roomy the U.S. Environmental Protection Agency (EPA) classifies it as a mid-size car, not a compact car like Civic and Corolla.
Elantra's total interior volume of 110.4 cubic feet beats the 2011 Honda Civic sedan, 2011 Nissan Sentra, 2011 Chevrolet Cruze, 2011 Ford Focus and 2011 Toyota Corolla. Surprisingly, it even surpasses the Acura TSX (107.1 cu. ft.), Nissan Maxima (110.0 cu. ft), and VW Passat CC (109.3 cu. ft.) in total interior volume. Ultimately, the long wheelbase allows for compact car efficiency with mid-size car comfort. An example of this is found in the long seat track, delivering best-in-class front seat legroom. Elantra's trunk volume at 14.8 cubic feet also beats Civic and Corolla.

VOLUME COMPARISON
2011 ELANTRA ARCHITECTURE
The all-new Elantra is fitted with a McPherson strut front suspension, with coil springs and gas shock absorbers. The rear suspension is a light weight coupled torsion beam rear suspension for enhanced steering stability and monotube shock absorbers for ride comfort. A 23.0 mm diameter front stabilizer bar helps reduce body roll when cornering.

All Elantras have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Elantra's turning diameter of 34.8 feet is better than Corolla's at 35.6 feet.
World-class weight efficiency was one of the program targets for the Elantra engineering team. In fact, the 2011 Elantra leads all of its competitors in weight efficiency. Hyundai engineers also targeted leadership in power-to-weight ratio. Having these targets paid huge dividends in both performance and fuel economy.
POWER-TO-WEIGHT RATIO COMPARISON

The Elantra's widespread use of high-strength steel provides a 37 percent increase in body stiffness at a lower body weight. High-strength steel allows the suspension to work optimally. At 2,701 pounds, the automatic transmission Elantra GLS is lighter than its competitors, while offering more interior room than Focus, Cruze, Civic and Corolla, with body-bending rigidity 50 percent higher than the Corolla. This weight efficient unibody architecture allows for Elantra to achieve an estimated 40 mpg EPA highway rating, without the need for a special eco model.
MODERN, SOPHISTICATED INTERIOR

Inside the Elantra, customers will find Hyundai's expertise in interior packaging, lighting, leading-edge design and craftsmanship. This approach is visible in the clarity of the instruments and the tilt and telescopic steering wheel. The seats help fuel economy and the environment, being made of lightweight, environmentally friendly foam. Heated seats are available in the front and the rear, a segment first. Not only does Elantra have multiple storage areas, but it delivers useable storage capacity.
STORAGE CAPACITY

The 2011 Elantra GLS has a two-tone interior. Gray and beige are the two GLS interior color choices. The Limited trim adds a monotone black interior. All Elantras have cloth-like pillar trim made of fibrous tissue and volcanic rock for a premium look and feel.

Elantra is available with two audio systems. Standard is a 172-watt AM/FM/Satellite Radio/CD/MP3 audio system with six-speakers and iPod®/USB/auxiliary input jacks. A 360-watt system with external amplifier is optional.

Touch-screen navigation is available on GLS and Limited trims and includes a high-resolution 7.0-inch screen and voice-activation by headliner-mounted microphone. The sound system plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services, such as XM NavWeather®, XM Stock Ticker and XM Sports Ticker. The system also integrates a rear-view camera, which cannot be found on the Honda Civic or Mazda 3. Users can even upload personal pictures from a USB rather than a CD to be displayed on the system's home screen.

Elantra owners can also get premium features, such as a proximity key with push button start and immobilizer, power sunroof, one touch driver's window and leather seating surfaces.
This modern, sophisticated interior is also whisper quiet. Engineers worked hard on reducing noise and vibrations inside the cabin.
NVH COMPARISONS

*measured in dBA Note : Based on internal tests
ADVANCED STANDARD SAFETY TECHNOLOGIES: PART OF HYUNDAI'S ASSURANCE COMMITMENT

Elantra was one of the first compact sedans with ESC when it launched in July of 2007. The 2011 Elantra now takes compact car safety to the next level with the introduction of Vehicle Stability Management (VSM). Similar to the one found in the Hyundai Equus, VSM optimally manages ESC (Electronic Stability Control) and the Motor-Driven electric Power Steering (MDPS).

VSM works to control two effects. The first is when a driver accelerates or brakes on a split-mu surface (slippery on one side, dry pavement on the other) and the vehicle wants to pull in one direction. VSM detects this condition and sends a signal to the MDPS to apply steering assist. VSM counters the pull and automatically provides 8 Newton meters of counter steering. VSM reacts the same way during sudden lane changes or fast cornering. ESC is still not standard on the 2011 model year Civic.

Elantra features six airbags?including dual front, front seat-mounted side-impact, and front and rear side curtain airbag.

The Elantra also features a state-of-the-art braking package. The package includes four-wheel disc brakes (Civic, Jetta and Corolla still feature rear drum brakes) and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD), to automatically adjust the braking force to front and rear axles based on vehicle loading conditions. This package delivers shorter braking distances from 60 miles per hour than Civic, Corolla and Mazda 3.

Elantra engineers even looked at something as simple as the parking brake, having introduced Hyundai's first integrated rear parking brake caliper for weight reduction.
In terms of passive safety, the Elantra has strong unibody construction, along with front and rear crumple zones and the rear doors have internal dual beams unlike some of its competitors.

2011 ELANTRA PRICING
The all-new Elantra offers modern design, loads of comfort and convenience features, and is an outstanding weapon against gas prices all with a low starting price of $14,830.

Note : Freight is $720
ELANTRA VS. CRUZE VS. FIESTA - FUEL ECONOMY COMPARISION
2011 Hyundai Sonata 2.0T NOW IN STOCK

Don't wait contact us today and check out the new TURBO Sonata!


Hyundai Sets Sky-High mpg goal

Hyundai promises its vehicle lineup will average 50 mpg by 2025, using its Blue Drive technologies to boost fuel economy."We're committed to setting the pace in this industry on fuel economy," John Krafcik, Hyundai America's CEO, said Wednesday, speaking at the Center for Automotive Research's Management Briefing Seminars in Traverse City, Mich.Krafcik admitted the goal is a stretch: "We don't know specifically how to get there, but we do have a roadmap." That roadmap will use mostly existing technology that the automaker modifies to get better fuel economy, he said. About 75% to 80% of its lineup will continue to be standard internal combustion engines, and about 10% to 15% will be hybrids. The rest will be hydrogen fuel cells or battery electric vehicles.Hyundai doesn't yet sell a hybrid, yet led the auto industry in overall corporate average fuel economy (CAFE) in 2008 with a CAFE figure of 30.9. Final figures aren't in yet for 2009, but Krafcik says Hyundai expects to keep its top position.The new Hyundai Sonata demonstrates the automaker's commitment to fuel economy, Krafcik said. The 2011 model comes only with a four-cylinder engine, because that's what most sedan customers want, he said.That enabled Hyundai to take out 130 pounds of weight in the new Sonata, making it more fuel efficient.
Hyundai Sonata, on sales roll

Hyundai wants to get in the ring with the heavyweights. It unveiled at the N.Y. show new hybrid and turbo versions of its hot 2011 Sonata sedan that shift the tale of the tape among midsize cars in Hyundai's favor.

The hybrid, developed entirely by Hyundai, beats the class-leading Ford Fusion hybrid in highway mileage and comes up 1 mpg shy in combined at 38 mpg. The battery pack is lithium-polymer -- a technology common in consumer electronics, but never used in hybrids before -- that saves Sonata 28 pounds over the battery pack in the Toyota Camry hybrid. And with 209 total horsepower from the engine and electric motor, the Sonata outmuscles all other midsize hybrids. And it runs up to 62 mph on electric power alone.

That's the first punch. The second is a new turbocharged four-cylinder option in non-hybrid Sonatas, It's a  direct-injection gas engine that churns out 274 hp while getting 22 mpg city and 34 highway. Those stats put the Sonata ahead of every other midsize sedan, including the top-line V-6 versions of the Camry, Fusion and Nissan Altima.

Hyundai's sales are up 17% this year through February. Thanks to a steady stream of new models, it has picked up customers from Toyota's stumbles, and its quality rankings in several surveys match those of the top Japanese brands.

John Krafcik, Hyundai's U.S. sales chief, said the brand had a record March, with the new Sonata likely outselling the Nissan Altima for the first time.
"We simply ran out of cars," he said.

-- Justin Hyde/Detroit Free Press
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Most Successful Car Company In America

As Car Sales Collapse, Hyundai Becomes The Most Successful Car Company In America.

Hyundai is now the most successful car company in the US and it has the numbers to prove it. It has come up with a way to sell cars to people who fear that they will be homeless and it works.

Most large car companies posted more significant unit sales drops in February than analysts expected. GM (GM) only sold 268,737 light vehicles. Three years ago, that would have been its take for the July 4th "cash back" weekend. Ford (F) moved 96,044 units, off 48% from the same month last year. As usual, the Ford PR department did what it could to misdirect and dissemble. Early in its statement about last month's sales, Ford pressed the case for how fabulous its new products are. The most important announcement the company thought it was making was that Ford will introduce the new Fusion model during "American Idol." It tells Ford's shareholders how out of touch the company's CEO Alan Mulally is. He can be forgiven. He used to work for Boeing (BA).

The only privately held member of The Big Three, Chrysler, did better than expected. Sales were down 44% to 84,050. Honda (HMC), Toyota (TM), and Nissan all had results down about 40%.

Hyundai sold 30,621 vehicles in the US last month. That is more than half of Nissan's sales which dropped to 54,249. And, Nissan has been a prominent brand in the American car business ever since it was known as Datsun.


      Most consumers don't know that Hyundai sells cars. Most Americans don't know that Hyundai exists at all and virtually no one knows where the company is based. The brand does not seem to show up in JD Power customer satisfaction or Consumer Reports rankings.

Hyundai's US car arm is a tiny piece of a Goliath of a company based in South Korea. The firm owns mines, petroleum assets, machinery manufacturing operations, and electronics factories. It also builds commercial tankers that are as long as several football fields.

Hyundai Motors has simply out-marketed its competition in the US. It builds good cars, at least based on auto reviews. The company's flagship, a four door war-wagon called the Genesis, was named the North American Car of the Year. The beast only gets 17 miles per gallon in city driving, but it is targeted at the affluent, even though their numbers are dwindling. The model competes with the large sedans from BMW, Mercedes, and Lexus.

Hyundai seems to have dropped a nice vehicle into each of the major slots in the US car market. It sells a nifty entry-level coupe and has a mammoth minivan called the Entourage. It markets SUVs and small sedans. They don't have any more or less cheap plastic trim in their interiors than a Honda. They are simply serviceable cars and trucks that probably won't break down.


The genius behind the Hyundai approach to selling cars is that it has caught on to a way to get people into showrooms during the worst recession in decades. Every other auto company of any size has a line of vehicles as diverse as Hyundai's and all of its competitors have more recognized brands. But when Hyundai did a bit of research about car buyers it found that 50% of people thinking about buying a car or truck were resisting the urge because they might lose their jobs.

      Hyundai took what appears to be a big risk. If someone buys one of the company's cars and looses a job, Hyundai will make the payments for three months. For people still in a bind at the end of that period, the firm will take their cars back.

Making the offer takes a lot of guts. It would seem to be a significant financial risk.


by Douglas A. McIntyre
Source : 24/7 Wall street
Hyundai Plug Ins


The Korean automaker previews a plug-in hybrid system and a new design direction with a provocative concept car.


Hyundai unveiled its weirdly named Blue-Will plug-in hybrid at the 2010 North American Auto Show in Detroit, showcasing the Korean automaker's next-generation electric drivetrain technology, some of which will debut on the Hyundai Sonata Hybrid that will go on sale later this year. Its "eco-sleek" design, with sweeping character lines, hints at what future Hyundai models might look like.

The basis of Hyundai's new hybrid system is a 152-horsepower 1.6-liter gasoline engine and a 100-kilowatt electric motor powered by a lithium-polymer battery. The transmission is continuously variable, which means it eschews traditional fixed gears for better fuel effeciency.

The basic hybrid system will have electric-only drive capability at low speeds, with the gas engine kicking in to provide power when needed, much as the current Toyota Prius operates. It gets an estimated 50 to 55 mpg.

The Blue-Will concept's plug-in system will reportedly get an estimated 106 mpg thanks to extended electric-only capability that enables it to drive up to 40 miles on a single charge. It can be recharged from regular household power outlets.

Other innovative features include a solar-cell sunroof that trickle-charges a fan to ventilate the interior and help reduce the need for fuel-robbing air conditioning. A thermal generator converts heat from the gasoline engine's exhaust gases into electrical energy to help power auxiliary systems.

Some of the Hyundai Blue-Will's body panels, including side moldings, bumpers and fenders, use carbon-fiber-reinforced plastics and nanocomposites to reduce weight.

The interior has some far-out features that could have interesting implications if, in fact, they become a reality. For instance, the instrument cluster behind the steering wheel is a thin LED panel, and the center console incorporates a svelte touch-screen for all climate controls, audio and other ancillary systems.

Hyundai Santa Fe Gets New Engines
Hyundai also announced that the 2010 Santa Fe, which is on sale now, is getting two new engines that are both more powerful and more fuel-efficient than the ones they replace. It also gets minor styling tweaks and upgraded interior features.

Last year's base 185-horse 2.7-liter V6 engine, which averaged 18 mpg city/24 mpg highway with front-wheel drive, is replaced by a 175-horsepower 2.4-liter 4-cylinder that averages 20/28 mpg, yet is quicker from zero to 60 mph, Hyundai says. A 6-speed automatic transmission supplants the old 4-speed.

Likewise, last year's 242-horse 3.3-liter V6 gets replaced by a 276-horsepower 3.5-liter V6 that weighs less and returns 15 percent better fuel economy, despite being considerably more powerful. Last year's 3.3-liter V6 averaged 17 mpg city/24 mpg highway; the new 3.5-liter V6 gets an estimated 20/26 mpg. On the 2009 Santa Fe, a 5-speed automatic transmission was standard and a 6-speed was offered as an upgrade. Now, only a 6-speed is offered. Sticker prices for the new engine options have yet to be announced.
By Matthew de Paula of MSN Autos
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