Hyundai Motor America (HMA) continues to make a name for itself as an automotive brand that exceeds customer expectations while also earning a strong base that exudes loyalty. For the sixth year in a row, HMA earned the number one spot in the automotive category in the 2015 Brand Keys Loyalty Leaders list. Keep reading to learn more!
Here at Future Hyundai of Concord, our team is proud of the impressive and exciting new Hyundai vehicles that we offer and are proud to be affiliated with an automotive brand that is dedicated to their customers. Dean Evans, vice president of Marketing, HMA, had this to say about earning the honor for the sixth time:
"Hyundai's vehicles are engineered to exceed customer expectations throughout our entire lineup. Earning the top spot in the automotive category for a sixth year in a row showcases our commitment to processing customer feedback to drive future innovation."
The Brand Keys 2015 survey takes into consideration more than 40,128 responses from brand customers. The survey asked emotionally based and rationally-based questions to determine what drives brand loyalty and customer engagement, which will then determine how well a brand exceeded customer expectations. Robert Passikoff, president, Brand Keys, had this to say about HMA and its devotion to its drivers:
"Receiving the No. 1 spot for the sixth year in a row is testament to Hyundai’s relentless dedication to its customers. The company’s ability to formulate change from customer feedback shows how well it is listening to consumers, putting Hyundai at the top of our list in the automotive category"
To check exactly what keeps Hyundai drivers coming back for more, head on down to Future Hyundai of Concord to check out our new Hyundai inventory and head out on a test drive today!
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