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Throughout the years, Hyundai has become more premium, and models like the Equus and Genesis Sedan have really thrust the brand into new segments. Today, Hyundai has announced that it will embrace this change in the coming years with the creation of the new Genesis luxury sub-brand.
The new Genesis brand will launch in December 2015, and will continue to grow through 2020. The goal is to have six Genesis models available for purchase by the end of the decade. These models will bear a new winged logo, which is similar to the one found on today's Hyundai Genesis Sedan, and will feature names that include a "G" followed by a number for their segment -- G90, G80, and G70, for example.
One the Genesis brand launches, it will sit alongside our existing Hyundai lineup here at Future Hyundai of Concord. Feel free to swing by our showroom located at 1051 Burnett Ave, Concord, CA 94520 to check out the new lineup. If you can't make it in, you can also check out our online inventory to see what we have in stock.
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