With the start of the college football season just days away, the Hyundai brand is bringing back its successful football marketing program in order to connect with millions of fans across the country! Now in its fifth year, the multifaceted #ThisIsLoyalty campaign includes regional advertising, social media activity, and different game day experiences with 17 of the top college football programs in the country! Keep reading to find out more!
Our team here at your Hyundai dealers near Antioch, Future Hyundai of Concord, believes that Hyundai drivers and college football fans have one very important quality in common: LOYALTY. For the past six years, the Hyundai brand has been ranked number run in customer loyalty, and just like college football fans, who remain true to their team for decades and decades, Hyundai drivers feel the same way! The #ThisIsLoyalty campaign features TV, print, radio, and out-of-home and online ads to celebrate the culture of being a die-hard football fan. Spots such as the “Every Game” and “Not Going Anywhere” draw upon the similarities between football fans and Hyundai drivers. The campaign also encourages fans to share pictures, posts, and tweets that display their loyalty. Jacquelyn Kim, director, customer communications and promotions, Hyundai Motors America, had this to say about the campaign!
By continuing our college football marketing campaign, we are connecting with the next generation of car buyers and reaching football fans throughout the entire week. Loyalty means everything to this generation, as well as having the best experience possible with a brand. At Hyundai, we strive to exceed owner’s expectations—from the time they set foot in a showroom to when they are ready to trade in their Hyundai for another one.
To learn more about all the components and features that make Hyundai drivers so loyal, head on down to Future Hyundai of Concord to check out our new Hyundai inventory and get set up on a test drive today!
