Last month, Hyundai announced that for the seventh year in a row, it ranked No. 1 in the automotive category in the Brand Keys Customer Loyalty Index! Brand Keys, is a customer loyalty and engagement consultancy, publishes a yearly study, which examines customers and their relationships with more than 600 brands in 72 categories. Keep reading to find out what keeps drivers coming back our new Hyundai inventory and more!
For the 2016 Brand Keys study, more than 40,000 consumers self-selected the categories in which they were consumers and the brands for which they were top 20 percent customers. The assessments they responded to combine rational and emotional aspects of product ownership. The study further examines the behavioral drivers of brand loyalty and customer engagement, which could then determine how well each brand met consumer expectations. Robert Passikoff, founder and president, Brand Keys, had this to say about the Hyundai brand:
"Psychologists say that seven years is a mark that a friendship will last a lifetime. It’s also the seventh year in a row that Hyundai has been named #1 in our customer loyalty and engagement index. When you’re a brand that can build that kind of emotional engagement, and a company that can build cars that meet high expectations, you can count on customers being your friends for a long, long time. We congratulate Hyundai for the great job they’ve done and will undoubtedly continue to do."
Dean Evans, Chief Marketing Officer, Hyundai Motor America, had this to say about the honor:
"Hyundai has a long-standing history of being on top for loyalty. This means more consumers who buy a Hyundai buy another, and more than any other car at any price. Our brand mission is to make things better, from the owner to the driving experience, to keep our customers coming back."
Head on down to your Bay Area Hyundai dealers, Future Hyundai of Concord, to speak to a member of our team and become a member of our family today!
