Earlier this week, Hyundai Motor America (HMA) announced that for the seventh year in a row, the Hyundai brand was ranked No. 1 in the automotive category of the Brand Keys Customer Loyalty Index. Drivers appreciate and love their new Hyundai vehicles so much that they keep coming back for me! Keep reading to find out more!
Brand Keys is a customer loyalty and engagement consultancy firm that publishes an annual study that examines customers’ relationships with 635 brands in 72 different categories. Almost 43,000 respondents answered assessments in the categories in which they were consumers. They answered questions regarding brand loyalty and customer engagement, which then determines which brands earn the most customer loyalty. Robert Passikoff, founder and president of Brand Keys, had this to say about the Hyundai brand:
"Psychologists say that seven years is a mark that a
friendship will last a lifetime. It’s also the seventh year in a row that
Hyundai has been named #1 in our customer loyalty and engagement index. When
you’re a brand that can build that kind of emotional engagement, and a company
that can build cars that meet high expectations, you can count on customers
being your friends for a long, long time. We congratulate Hyundai for the great
job they’ve done and will undoubtedly continue to do."
Here at your Hyundai dealers near Antioch, Future Hyundai of Concord, our team cares about providing our drivers with vehicles and service that they love. Our new Hyundai models such as the 2016 Hyundai Sonata or the 2016 Hyundai Tucson inspire loyalty, passion, and dedication, just like a driver’s favorite football does! To check out our entire lineup of new Hyundai models, head on down to Future Hyundai of Concord to speak to a member of our team today!
